Using Proactive and Reactive Media Strategies

Published By
Berkeley Media Studies Group

This resource is about how advocates can effectively engage with the news media. It discusses two primary ways advocates can interact with the press: by responding to reporters' requests and creating their news to attract reporters' attention.

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Resources & Tools

Screen grab of Blog: 7 Things Advocates Should Know When Communicating About Health Equity
Blog: 7 Things Advocates Should Know When Communicating About Health Equity
Resource - Website/webpage
Screen grab of Communicating for Change Trainings
Communicating for Change Trainings
Resource - Website/webpage
First page of Worksheet: Creating a Media Advocacy Calendar
Worksheet: Creating a Media Advocacy Calendar
Resource - Guide/handbook
First page of Newsworthy Elements
Newsworthy Elements
Resource - Guide/handbook
Screen grab of How Advocates Can Make Their Issue More Newsworthy: Tips From a Veteran Reporter
How Advocates Can Make Their Issue More Newsworthy: Tips From a Veteran Reporter
Resource - Blog
Screen grab of Overcoming Common Communication Challenges: A 3-Part Series for Advocates
Blog: Overcoming Common Communication Challenges: A 3-Part Series for Advocates
Resource - Blog
Cover page of Championing Public Health Amid Legal and Legislative Threats report
Championing Public Health Amid Legal and Legislative Threats: Framing and Language Recommendations
Resource - Report
First page of Message Delivery: The Interview
Message Delivery: The Interview
Resource - Guide/handbook
First page of What Surrounds Us Shapes Us: Making the Case for Environmental Change
What Surrounds Us Shapes Us: Making the Case for Environmental Change
Resource
Screen grab of Framing 101
Framing 101
Resource - Website/webpage
First page of Worksheet: Overall Strategy
Worksheet: Overall Strategy
Resource
Screen grab of Delivering Your Message
Delivering Your Message
Resource - Website/webpage
Screen grab of Making the Case for Public Health
Making the Case for Public Health
Resource - Webinar
First page of Public Health and Media Advocacy
Public Health and Media Advocacy
Resource - Journal Article
Screen grab of Lessons in Framing
Lessons in Framing
Resource - Website/webpage
Screen grab of Media Advocacy 101
Media Advocacy 101
Resource - Website/webpage
First page of Layers of Strategy
Layers of Strategy
Resource - Guide/handbook
Screen grab of Getting Started With Media Advocacy
Getting Started With Media Advocacy
Resource - Website/webpage
Screen grab of Blog: Are You Reinforcing Your Opposition’s Arguments?
Blog: Are You Reinforcing Your Opposition’s Arguments?
Resource - Website/webpage
First page of Worksheet: Answering Hard Questions
Worksheet: Answering Hard Questions
Resource - Guide/handbook
First page of Blogging Tips for Media Advocates
Blogging Tips for Media Advocates
Resource - Guide/handbook
Screen grab of Using Social Math To Support Your Policy Issue
Using Social Math To Support Your Policy Issue
Resource - Blog
First page of Tips for Writing Effective Letters to the Editor
Activity: Letter to the Editor
Resource
First page of Worksheet: Crafting Effective Op-eds
Worksheet: Crafting Effective Op-eds
Resource
Colored background pattern
Video: Engaging Communications To Create Healthy Environments
Story - Video
First page of Worksheet: Message Development
Worksheet: Message Development
Tool - Workshop/training

Data & Metrics

Hero image of Public Health and Equity Resource Navigator
Public Health and Equity Resource Navigator
Library
Published on 10/22/2021